Dates: 20 November (Friday) – 29 November 2025 (Sunday)
Venue: PMQ, 35 Aberdeen Street, Central, Hong Kong
Opening hours: 11:00 – 20:00 daily
For more information, please visit the festival website.
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The Italian Cultural Institute is honored to be the programme partner for this year’s deTour 2026 Design Festival. Curator-at-Large Shin Wong, together with the curatorial team, present this edition under the theme “BETTER, NOT PERFECT: Prototypes for Tomorrow”, positioning design as an ongoing process — where progress is measured not by the pursuit of perfection, but by the willingness to rethink, refine, and make things better than they were before.
deTour 2026 brings together 14 works by local, Chinese Mainland, and international creators, spanning speculative tools, adaptive materials, social design, digital rituals, urban interventions, and immersive experiences — bridging physical and virtual, analogue and AI-assisted creation.
For the first time, a pop-up shop will be introduced on-site during the festival, featuring a curated selection of limited-edition items by local and international designers, lifestyle goods, and festival merchandise. A series of workshops, “Creative Voice” dialogues, and guided tours will also take place to explore the multifaceted nature of design. Join us at PMQ to be part of this ongoing conversation — connecting people, place, and possibility.
Not perfect. In progress. Together.
We are also happy to announce the participation of IAMMI with their collection Tofu:
Tofu is a collection of seating and side elements, born from the direct reuse of polyurethane foam blocks discarded during industrial production. These blocks are typically rejected for failing to meet standard technical specifications and are usually converted into “ecofoam” through an energy-intensive process of grinding and recomposition with chemical binders.
About IAMMI
Founded in 2020 by designer Nicolau dos Santos and art director Stephanie Blanchard, IAMMI is an Italy-based studio operating at the intersection of the classic and the contemporary. “Where timeless ideas find their home” is more than a motto: it reflects an approach rooted in meaning rather than surface, where storytelling shapes form, and modern manufacturing techniques meet traditional craftsmanship.
Working across products, collectible items, spatial design, installations, art direction, and consultancy, IAMMI develops original research alongside commissioned projects for brands, institutions, and private clients. Guided by a distinctive visual language that balances irony, intuition, and discipline, the studio challenges conventions through unexpected combinations, creating work that is both authored and tangible, where tradition is reinterpreted with emotional depth and contemporary relevance.
About deTour
deTour is an annual design festival showcasing creative designs and concepts. Organised by PMQ and sponsored by the Cultural and Creative Industries Development Agency, the event offers a wide range of programmes that bring together designers and creative communities from Hong Kong and abroad.
deTour serves as a unique platform for inspiring people through the latest in creative expression and cutting-edge design. It also fosters exchanges between up-and-coming talents and seasoned professionals.